Also known as KPOP, Pollock’s Kefir Pop is a non-alcoholic, non-GMO beverage that is organic, vegan and low calorie. Based in Kutztown, KPOP starts out with high-quality spring water that is brewed with water kefir (tibicos). “The brewing process creates healthy probiotics, vitamins and natural enzymes through the fermentation stage,” says co-owner David Shire. “Healthy probiotics are the key to our healthy beverage.” After the base is finished, organic, non-GMO, vegan and gluten-free flavorings are added and each has its own special health benefits. Some of the current flavors include Lemongrass, Grapefruit and Heritage Apple.
KPOP also partners with Homesweet Homegrown, another organic company in Kutztown, using ingredients from their organic farm to create KPOP flavors like Cucumber Mint and Holly Basil. “I will tell you what it doesn’t taste like,” says Shire. “KPOP is not super sweet like sugar water-type sodas. It is flavorful; however, not overpowering. It is fizzy, but not seltzer type of fizz.” Ultimately, KPOP is in its own unique beverage class. Bottles of KPOP can be found in numerous locations in and around the Valley, such as Kutztown, Bethlehem, Allentown, Trexlertown and Philadelphia.
