With a lifetime of experience in some big name retail stores, founder and CEO Ann Marie Supinski brings both expertise and a passion for fashion to the recently opened AM Luxe in Bethlehem, whose name is part owner's initials, part vision of the extravagant indulgence clients enjoy—without extravagant spending. With every dress, handbag and home good chosen with imagination and an understanding of how to express feminine confidence, the collection offers not only fine clothing but the experience of adorning yourself with garments worthy of the woman you are.
How did AM Luxe get its start?
After 38 years of leading stores for several national retail brands across the United States (Gap, Mimi Maternity, The Limited and Liz Claiborne), I decided to open my own shop. My experience included director of store operations, visual merchandising coordinator and VP of stores, but the most rewarding experiences came from interactions with associates and clients.
What kind of customer shops at AM Luxe?
AM Luxe is my vision brought to life for the sophisticated woman who knows what she likes: a unique wardrobe that makes her feel confident. Her closet includes investment pieces she can wear year after year and fashion pieces she wants to add each season to update her wardrobe.
Tell me about your take on fashion.
I am a 57-year-old woman focused on being fit and healthy. I love fashion and I feel special when I'm wearing a look that's unique. My passion isstyling fashionable looks the way a woman of my age and experience will feel confident and spe-cial. Every item I purchase has a story of how I envisioned the client wearing it or where they would go wearing the collection.
What is the atmosphere and experience like for shoppers when they walk in?
I envisioned the shop being urban in design with a feminine feel and unique selection. At AM Luxe, we want every client to feel that her day is better because she stopped by the shop. I provide a great deal of service to every client. Every client receives a welcome and I'm glad to take them through the shop. Of course if they prefer to browse by themselves, I'm here for questions.
I know most clients by name. Many will send me photos showing them wearing the AM Luxe collection. I firmly believe AM Luxe is a relationship business. The stronger the relationships, the more successful the business will be.
How does AM Luxe's location affect business?
I spent a good deal of time choosing the right location for my first shop. I feel my location is the crown jewel of Downtown Bethlehem. The windows and corner location are optimum. I'm very visible to the local client. Many women stop by every week as they head to work, dinner, shopping or to salons in downtown.
Being open late on Thursday, Friday and Saturday gives me the opportunity to capitalize on restaurant goers. I spend many Saturday nights in the shop until 9-9:30 p.m. with clients that shop after dinner and drinks. I often hear feedback from clients saying, “The design feels like a Manhattan shop.” I do have several clients from New York, New Jersey and Long Island that stop by each time they're in town.
What are a couple fall items you're excited about?
I'm excited about floral in all categories, shades of berry, bomber jackets, crossbody handbags, block-heel shoes and booties.
What do you like most about running the boutique?
I love the time that I spend meeting and styling amazing women. I'm so inspired by my clients. It's so rewarding to work with women that often feel they can't or shouldn't wear a look. I lovestyling outfits that make them feel great and confident. There is nothing better than receiving a photo from a client wearing her AM Luxe selection—looking and feeling amazing!
74 W. Broad St., Bethlehem | 610.419.2037 | amluxeapparel.com
