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Owner Laura Jasorka curates a collection of clothing, jewelry and shoes at Loose Threads Boutique that captures the energy of modern bohemian fashion, offering romantic and adventurous styles along with a personal shopping experience. During the cold weather months, Loose Threads specializes in snuggly sweaters, fleece-lined leggings and plaid flannels that will keep you both wonderfully warm and totally trendy this winter.
What inspired you to open a boutique?
For me, it was pretty spontaneous! I was home from San Diego, CA (where I was living at the time), to help take care of my mother who was fighting cancer. After she lost her battle, I was going to head back to my Estate Jewelry Buyer position in San Diego but was approached by a friend to open a boutique here in the Valley. I never thought it would be something that would actually happen, but the more and more we poured ourselves into it, the more it became a reality.
How do you help shoppers make the most of a visit?
I’m the only person who works at the shop. I feel like most of my customers really enjoy the hands-on experience of shopping in a boutique with the owner present and getting my undivided attention (when needed or asked—I’m not one to follow you around the store and ask a million questions). It makes them feel special. I also offer deals or discounts on the products at any given time, help start a dressing room or even help pick out that perfect gift.
What do you enjoy most about operating in Easton?
The community. The locals care so much about shopping locally or small. The city officials care so much about how businesses are running or what they can do to improve the city or small businesses. The students at Lafayette are involved in community-based activities and organizations,like the Easton Main Street Initiative, and will bend over backwards to help you get what you’re looking for. The community base here in Easton is so strong, I may never leave!
What are some of your winter weather must-haves?
Duck boots! We carry them in vintage styles and just love them! Great for cold weather or rainy days. Fleece-lined leggings—trust me. Eggplant nail polish, the plaid poncho and that perfect wool pullover sweater. We have them in stock all winter long and my staple color is cream.
How would you define the aesthetic of your inventory?
We are a modern bohemian boutique and like to use the tagline, “For the wild at heart and renegade spirit.” We primarily carry new designer clothing from Australia-based designers (because they’re hard to find anywhere but online) and vintage clothing that is at least 15 years old. It’s a fun combination of old and new that’s restocked weekly for fresh styles year round.
Where do you find the jewelry in your collection?
Our jewelry is a fun section of Loose Threads. We have local designers from Philadelphia, New York and New Jersey. We also have big name brands from LA and San Francisco. We’re always taking new submissions in from local jewelry designers—we can never have enough!
How has Loose Threads changed since it opened?
I think tremendously. I started out with the idea of selling denim and only denim. I also did art shows every month. This probably lasted two years before I totally changed the shop to be more of a one-stop shop for all your fashion needs and let the galleries take care of the art showings. I was an artist in college so [I] felt that art shows would be a fun thing to do, but after about two years,I focused solely on the fashion end.
Is there a particular item that consistently flies off the shelves/rack?
We carry a brand called Honey Punch with a really great price point. I can’t seem to keep those styles in stock longer than a few days.
436 Northampton St., Easton | 610.829.1100 | loosethreadsboutique.com
