By: Business Bits, February 2021, Drinks, Bethlehem
“You can never be too hydrated,” says Alex Galindez, CEO of Bethlehem-based ROAR Organic. “Our mission is to give consumers the most complete hydration beverage possible, with a taste that makes it impossible to put down.” As delicious as it is healthy, ROAR Organic comes in four fruity flavors: Mango Clementine, Cucumber Watermelon, Blueberry Açaí and Georgia Peach. Each serving has less than three grams of sugar and only 10 calories, enhanced with vitamins B and C, electrolytes and antioxidants. While Galindez says that ROAR Organic began in founder Roly Nesi's mom's garage in 2017, the refreshment can now be found at Wegmans and natural retailers across the country.
