The Alternative Gallery
707 N. 4th St. ● Allentown
Since its humble beginnings tucked into the ground floor of Downtown Allentown’s Holiday Inn, The Alternative Gallery has become a major player at the Cigar Factory Artist Studios, where it dabbles in many forms of expression. Open houses, open mics and concerts, the Open World Animation Fest (complete with a cereal bar), retro arcade meetups and other events all over the Valley show the Alternative's multifaceted mission.
The Cigar Factory also holds artists’ studios for rent, Jay and Brian's Excellent Video Store and the Coffee Shop Without Limits, tying it all together with a little caffeine. This informal, playful and very cool venue is also a place for children, with pay-as-you-can art classes on Saturday afternoons.
This month marks the fifth anniversary of the Alternative’s Allentown ArtsFest, an extravaganza of music, local and regional art, food, graffiti murals, breakdancing battles and a full-scale skate park.