The Lehigh Valley has gained a new sustainability-focused market filled with products one can feel good about buying. Owner and designer Jaime Bassett was inspired by the love of boutique shopping—but not the high prices. Working with her daughter Jacquelyn, they opened a store that delivers both high-quality and unique products with the requirement that they be eco-friendly. “We hand select each product to be as sustainable, eco-friendly and local as possible,” Bassett says. “Each product will encompass at least one of these values, if not all.”
Bassett's background as an interior designer has given her a good eye for spotting these cute and functional eco-friendly products. Some customer favorites include reusable cotton rounds and the entire bulk supply section where they sell detergent, food and other necessities package-free. Customers just need to bring a container to fill!
“Indoor air quality from off-gassing of products has gotten incredibly poor through the years due to chemicals in building materials and home décor items, including fabrics and accessories,” Bassett explains. “Any home décor item in our store will be made out of natural materials.” To the Bassetts, wellness for both customers and the environment is the goal. They only buy local or made-in-America items, and when those are not available, they source fair-trade and GOTS-certified products. “A lot of our vendors are like us, small-business owners trying to do something different—bring back quality and function over fast fashion,” Bassett says.
348 Main St., Emmaus | fdmarketco.com
