Anfal Ahmed, MPharm, MS, says she always had a natural interest in skincare and all things dermatological while at pharmacy school. When she went on to battle with adult acne in her early 20s, she found the skincare market confusing and realized that the best results came from seeking expertise that drilled down to the science of skin. Care routines based on thoughtfully formulated products alongside in-clinic services drastically augmented her results. Ever since, Ahmed has been on a mission to make expertise as available to the consumer as products are. Enter IRIYA: an in-person experience that allows access to the experts that will help cut through the noise and curate a custom routine that meets one’s unique goals. Ahmed has partnered with her husband, Mohamed Osman, MD, whose work as an interventional pain management physician and training at Harvard give him first-hand experience in utilizing tech-forward, cutting-edge and regenerative techniques to change the lives of patients. “His experiences have directly inspired the ecosystem of IRIYA services, which are rooted in science and technology,” says Ahmed. IRIYA aims to help clients achieve effective results with a natural finish, promoting a glow from within. “This experience is for anyone who has ever felt lost with their skin or wellness concerns and like there is no answer,” says Ahmed, who predicts that their techforward facials from the Clinical Skincare arm of the menu will be an instant hit.
100 Northampton St., Easton | iriyawellness.com
Published as “Trending Now” in the January 2025 edition of Lehigh Valley Style magazine.
