Flowers are a huge part of celebrations like weddings and other special events, but they’re also great for everyday beauty. When Tatiana Kraft and Heather Cairl of Kraft & Co. were working out of a studio in Easton, their event clients often asked about everyday flower arrangements. When a storefront in the Simon Silk Mill became available, Kraft says, “It just felt perfect. The setup of the space, the big windows, it felt meant to be.” Kraft and Cairl decided to take the leap into retail, opening their storefront in January. Kraft & Co. is still first and foremost an event florist, but they also offer premade “grab and go” bouquets as well as a flower bar, where customers can hand-select a variety of stems for their own self-styled arrangements. Plants are also available, from easy-care varieties to more unique ones—“For the more advanced plant parent!” Kraft laughs. Besides florals and greenery, Kraft & Co. boasts a unique array of gifts and themed gift boxes. “It was important to us that we carry more unique, special items that make people excited because they don't just see it anywhere,” says Kraft. If you’re stopping in for flowers or gifts, be sure to also check out their regular workshops, including wreath making, terrariums, watercolors and more.
669 N. 13th St. Building A, Easton | 484.545.1380 | kraftandcompany.com
Published as “Trending Now” in the April 2025 edition of Lehigh Valley Style magazine.
