Designing or redesigning a home is a major undertaking, and one that's very critical. The experts at GailGray Home can ensure that it's executed correctly and to perfection. Next time you're perusing The Promenade Shops, be sure to pop in
Gail Gray Dunn
Proprietor
Ten years ago, you rebranded your business and moved it to The Promenade Shops at Saucon Valley. What do you love most about the location?
I love the fact that customers can just walk in, and it is not solely a destination like I was in Bethlehem. I miss the beautiful architecture in the Bethlehem store, but this store is much easier to visit, and especially to park. Also, it's so nice having other stores and restaurants close by.
What do most customers walk into your shop looking for?
It depends. Some come in looking for interior design [services] or a special gift (we still gift wrap for free), but most are looking for something unique for their home.
Is there an item or brand that continues to fly off the floor?
One item that comes to mind right away is our mouse cheese spreader. I have carried this item from the very beginning, and we have sold tons. There are also quite a few brands that I have carried for years and keep reordering.
Tell us about GailGray's design services and your team of interior designers. How do you customize for each client's individual style?
The first meeting with our designers is complimentary and then we charge depending on the scope of work. Audra has been a designer with GGH for 14 years and Anthony for two years. They are both excellent and very detail-oriented. The key [to] your question regarding customization for our client's style [is to] ask the right questions and listen carefully to their answers. Never, ever assume.
What's your favorite part of interior design? How has your taste evolved over the years?
My favorite part of interior design is seeing the look on my clients' faces when the job is complete. I do love putting it all together, but the end result is my favorite. My personal taste hasn't really changed dramatically. I still love timeless and traditional but maybe with an updated, unexpected twist, such as using a more contemporary accessory, lamp, artwork, etc.
What's one staple furniture item you think everyone should be willing to splurge on?
Quality upholstery that you use every day—especially the sofa or a favorite chair. This is so worth spending a bit more for a piece that will last, look good and be comfortable much longer. There is a real difference in the construction within that people can't see, such as hardwood versus particle board, eight-way hand-tied versus drop-in springs.
Describe the types of events you host at the shop.
Our biggest event of the year is our Holiday Open House, which is always the Thursday in November closest to my mother's birthday on the 8th. We close the store on Wednesday before the Holiday Open House and reopen totally brimming with our “Winter Wonderland” at 5 p.m. on Thursday. We serve prosecco and appetizers, invite the Pennsylvania Youth Theatre to sing carols and give gifts to the first 100 customers. It is always a hit. We also donate a portion of the sales to PYT. My designers host decorating seminars usually twice a year, which sell out immediately.
What are your tips for tasteful holiday décor this season?
Don't be afraid; be creative. Gone are the days of two candle holders and a vase of flowers on your holiday table. In my home, I use floral and green sprays and picks to decorate my mantle, fill in my garland and even put in the tree to give more interest and dimension. In the store, we go all out to give customers ideas for their holiday decorating.
The Promenade Shops at Saucon Valley | 484.223.3301 | gailgrayhome.com
