When Ashley Melchionna complimented Danielle Wallace on her purse at a PTA meeting, it turned into the perfect pairing. Wallace, the woman behind the GingerSnap Styles fashion blog, discovered that Melchionna was the owner of Bellisima by Ashley Maria, an Easton women’s boutique. From there, the two took turns boosting each other’s signals, with Wallace featuring Bellisima on her blog and Melchionna hosting a collection curated by Wallace in fall 2024. The two are collaborating again, this time on a spring collection with everything from statement pieces for a night out to versatile items that can accentuate your day-to-day look. “We have 15 items in the collection, from spring rompers, platform sandals, jewelry, accessories and, of course, staples to pull everything together,” Melchionna says. Customers can shop this collection in-store or online through the spring. Wallace says, “My goal for the collab is to bring new people into my friend’s beautiful store and for my blog to gain more followers, which hopefully opens more doors to fun opportunities like this one.”
65 N. 4th St., Easton | bellisimabyash.com | gingersnap.styles
Published as “Trending Now” in the April 2025 edition of Lehigh Valley Style magazine.
