MVMNT in Bethlehem is more than just a retail store; it's a movement. Visitors can shop mainstream brands, like Patagonia and The North Face, at a not-so-mainstream location. Creative Director Nano Gomez shares how he's keeping streetwear more relevant than ever.
Tell us where MVMNT got its name. MVMNT, pronounced “movement,” comes from what we inspire to create—more than just a retail experience. We take pride in our customer service, and we reach above and beyond to offer more than just that. That's why we host local art shows, fashion shows, musical showcases, etc. We aim to make our customers feel like they are doing more than just shopping; they are contributing to the movement.
How would you describe the boutique's target customer? Our target market varies. We went from specializing primarily in outerwear to expanding our selection tremendously. We have something for everyone. Mom and dad aren't bored when they come in to shop for the kids.
What type of items/brands does the shop carry? We carry some world-renowned brands like Patagonia, The North Face and Champion in our outerwear section. I also curate a streetwear selection from brands I've met along the way, creating my own brand ABE CLOTHING CO. Aside from all that, we also carry other local streetwear brands like APEX (Allentown), Adjective Clothing Co. (Allentown) and Outlook (Bethlehem), amongst others as well. Mix that all in a pot and you have a very unique shopping experience you won't find anywhere else in the Valley.
Is there a particular item that continuously flies off the shelves? I would have to call it a tie between the core ABE© logo snapback hat and the Patagonia Atom Sling bag. The hat has become a staple in our store and we try our best to always keep it in stock. [It's a] clean design and people love the fact that the logo has “ABE” in the design—perfect for a souvenir or just an everyday cap.
Now the Patagonia Atom Sling is the most convenient shoulder bag on the market for us. Available in multiple colors for men and women, people love how comfortable and compact it is. I've had soccer moms pick them up, and I've had a whole street-bike crew clean us out once.
What makes Bethlehem the ideal location for a shop like this? Not just Bethlehem, but we love 3rd street and the growth our block has had just this year. We have some cool new neighbors, Lit coffee shop just across the street and Fade on 3rd barbershop. I'm happy to be here in the Bethlehem Arts District.
How do you keep merchandise current and on trend? Lucky for me, that is the easy part. It's more like a way of life. I grew up working in streetwear shops since I was 12 and I've been creating clothing for my own brand for five years. Part of my job is to stay current and on trend with my designs. Besides that, our customers are very vocal about what they want. Sometimes customers name-drop a brand and I always try my best to get it in store.
9 E. 3rd St., Bethlehem | 610.419.6366
