Daniels BMW is one of the premier BMW dealerships in the country. Family owned and operated for over 50 years, their goal is to provide a luxury experience to every visitor in a comfortable and welcoming environment, no matter what the reason for the visit.
The philosophy at Daniels BMW is straightforward: “We preach that a client of Daniels BMW/MINI of Allentown is a part of our family,” says general manager Christian Carlson. “Everyone is expected to provide best-in-class customer service, and we do this by adhering to our core values of trust, honesty, integrity and respect.”
Providing The Ultimate Ownership Experience for The Ultimate Driving Machine® wins awards for the dealership. Daniels received BMW’s highest achievement award—the BMW Center of Excellence Award—a dozen times, more than any other BMW dealership in the U.S. This year both BMW and MINI won the Dealer Rater Dealer of the Year for Pennsylvania; MINI won the national award in that category, too.
President and owner Gary Daniels credits his 115 dedicated and talented employees for the recognition. “Our customers repeatedly tell us that their ownership experience, both sales and service, is the best automotive experience they have ever had,” he says. Services include complimentary BMW and MINI loaner vehicles, plus complimentary pick up and delivery for a door-to-door experience. Daniels will also come to a customer’s home or workplace to perform basic services and recall work. And they are pet-friendly.
