Evan Howard is a man on a mission: to elevate the standards of personal training in the Lehigh Valley. Frustrated with sales tactics and lack of science behind programs, he opened Forward Thinking Fitness (FTF) in 2016 to restore innovation and integrity in the local gym scene.
Howard calls it the “anti-franchise gym.” With no contracts, joining fees or cancellation fees, FTF stands out in the crowded field of gyms. “No salespeople; just the most caring professionals you will ever meet,” he says. “Instead of worrying about how many clients we have, our ‘A-Team’ focuses on helping people reach their goals by assessing, educating and creating sound programming.” Clients often say a trip to FTF is the best part their day. “Our clients have home, work and our community. It’s really something special.”
The FTF approach comes from Howard’s background in physical therapy, where movement is the foundation of everything. They are known for their small group personal training (1-4 clients), but team training (5+ clients), nutritional counseling and meal prep services assist in that vision.