What inspired your Holoholona?
I wanted to create a breakfast sandwich that was different and unlike what most of us are used to making on our own or purchasing elsewhere. Something big, super tasty and a bit over the top!
Explain the meaning behind the name!
When we had the breakfast sandwich in development, we were thinking of names but could not come up with one. About a week before launching the Holoholona, my mom, also known as Mama Jean, said, “That thing is a beast!” I looked at her, gave her a kiss on the forehead, and said thank you, because I knew that was it! However, I wanted to give it a Hawaiian name. So, I did the translation on Google to find that “beast” translated to Hawaiian was “holoholona.”
What makes the Holoholona special?
The freshness, size, presentation, textures, taste, and of course, the name.
How is it made?
We start off with a fresh malasada and slice it three quarters of the way through. Then we add our sriracha aioli sauce; a slice of yellow American cheese; a golden-brown hash brown; another slice of cheese; our creamy, light and fluffy scrambled eggs with crisp bacon chunks throughout; and then finish it with chives and just a bit of our sweet cream drizzle, both on top.
Describe the flavors of the Holoholona!
Creamy soft eggs, ooey gooey cheese, slight tang and “kick” from the sriracha aioli sauce, a hint of sweet from the malasada and cream drizzle,
a bit of salt from the crispy bacon chunks and satisfying golden-brown fried potato taste from the hash brown. Combined all together, it provides an excellent taste and satisfying texture.
Are there any customizations or different variations of the Holoholona available to choose from?
Yes, you can get the Holoholona with or without bacon, sauces or chives. You can also choose to have the hash brown on the side and not inside of the sandwich. We do offer ketchup, salt and pepper packets as alternatives as well.
What type of beverage would you recommend enjoying with a Holoholona?
You really can’t go wrong with any of our drinks to enjoy along with the Holoholona. Hot or iced coffee, lattes, Aloha Jay’s Punch or hot chocolate all go well with it.
When is the Holoholona available?
It is available Monday through Friday, from 7 a.m. to 11 a.m. On Saturday and Sunday, it is available from 8 a.m. to 12 p.m.
Is the Holoholona a popular order? What do customers love about it?
The Holoholona has been very popular. Based on customer reviews, they love the size, taste, texture and price, and that it is different and better than breakfast sandwiches they had prior.
Is there anything else that you’d like to note?
We will add some more variations of the Holoholona in the future. For example, sausage crumble, egg and cheese. Also, stay tuned for a PM lunch/dinner sandwich that Aloha Jay’s will be offering in the near future.
1120 Main St. Unit A, Hellertown | 484.851.3049 | alohajays.com
Published as “Eat This” in the February 2025 edition of Lehigh Valley Style magazine.
