Since he was a teenager, entrepreneurship has been a part of Kevin Greene's life. So when Greene, a native of the New York City metropolitan area, came to the Lehigh Valley in 2006, he set his sights on starting his own business. Greene soon banded together with like-minded teammates to turn his entrepreneurial ambitions into a reality. Together, they launched Faces International, a Valley-based marketing and advertising agency dedicated to forging relationships between businesses and the communities they serve. “We are 100 percent dedicated to the economic and social growth of the Lehigh Valley,” Greene says. “We are a company that is all about empowering everyone in an equitable way, so that we can continue to grow the Lehigh Valley for everyone.”
According to Greene, community engagement is at the center of Faces International's identity. Aside from urging the businesses they work with to give back to the communities that support them, the agency works with several local nonprofits, including Turning Point of Lehigh Valley, Promise Neighborhoods of the Lehigh Valley and United Way. Faces International's mission of community involvement reflects Greene's personal philosophy. A resident of Allentown's East Side, Greene says he strives to use his connections and resources to help his neighbors. He also serves on the Board of Directors of Valley Youth House, among many other volunteering efforts.
As much as Greene and his business have helped shape the Lehigh Valley, the area has also had a significant impact on him. He says he likes to enjoy the area's vibrant parks and trails and diverse restaurant scene with his family. “I bought my first home here, I met my future wife here,” he says. “The Lehigh Valley has been a part of me.”
