European Wax Center was founded a decade ago on the belief that all of us deserve beautiful, gorgeous skin—not by concealing who we are, but by having the courage and confidence to reveal our natural, beautiful skin. Hearing those words struck a woman as she grew into a loyal guest at a New Jersey European Wax Center location.
Owner Nanci Emiliani-Gerhard has resided in the Lehigh Valley her entire life and wanted to bring this amazing company to the local area. The culture of European Wax Center is similar to the values she grew up with, working for her family business in New Jersey. Having people feel more confident and powerful from hair removal is what she loves the most.
Nanci opened the Airport Road location in August 2015 and it has already seen tremendous growth. EWC Airport Road recently won Best of the Lehigh Valley for “Best Waxing There and Everywhere,” and two of her wax specialists, Helene and Kimberly, won best eyebrow artists! Nanci is in the process of opening a second location, which will be located in the Lower Macungie Hamilton Crossings. EWC Hamilton Crossings is set to openin fall 2016.
1852 Airport Rd., Allentown | 610.335.1124 | waxcenter.com
