Five years ago, Ashley Russo was new on the local scene. A successful television news producer and media consultant in New York City, she stepped away from a career that she loved to focus on something she loved even more—her family. In 2012, an opportunity to get back into the biz was too good to pass up. Starting small with freelance camera operators and editors, Russo crafted and produced a pilot for The PEAK TV. Over 100 episodes, 350 stories and two Emmy® awards later, the Lehigh Valley-centric program, seen every Sunday at 6:30 p.m. on WFMZ-Channel 69, has set a very high bar for impassioned storytelling and meaningful local content. Russo assembled a talented, committed team to create the weekly health, wellness, lifestyle and community program and so much more. Her company, ASR Media Productions, is now the area’s premier video and television production business, and Russo proudly surrounds herself with accomplished women to help run her very successful organization: Katie Wallace, Director of Photography; Tina Hasselbusch, Director of Marketing and Communications; and Emily Paulin, Coordinating Producer. Not pictured but rounding out their crew: Abby Mutschler, Lead Editor; Dylan Sweeney, Camera/Editor; and Parker Bourassa, Camera/Editor.
thepeaktv.com | asrmediaproductions.com
