Left to right: Erinn Hess, Director; Tom Fenstermacher, Owner; Josie Fenstermacher; Tammy Stanley, Personal Training Director
Tom Fenstermacher launched his fitness business out of the back of his car. It was 1995 and he was doing personal training. But after managing several smaller clubs, he took a leap of faith, established the Steel Fitness brand locally and opened Steel Fitness Premier (SFP) in 2012.
It’s a full-service health club and Fenstermacher’s largest location, providing SFP members with an experience unlike any other fitness club in the Allentown area. The spacious facility boasts three heated pools, an indoor track, whirlpools, steam rooms and saunas, personal training, programs for seniors, swim lessons, state-of-the-art equipment and 80-plus group classes a week.
“We are the only fitness club of our kind in the Lehigh Valley offering such a wide variety of services and amenities,” says Fenstermacher. “Our group exercise program is unrivaled, and we are fortunate to have the A Team of talented fitness instructors here.”
With so many options, it’s easy for members to find exercises that are both effective and enjoyable. However, says Fenstermacher, SFP is much more than a workout. “We are vital in the lives of the people in our community. Members rely on us for structure, physical and mental health, and longevity. Being a member of Steel Fitness is a way of life for them.”
It’s the cornerstone of Fenstermacher’s career, and his family plays a key role. The club name honors his grandfather, a machinist at Bethlehem Steel. His daughter Josie, he says, “is my reason and motivation for success.” And while the facility is large, the staff and members really do feel like family. It’s a feeling of warmth and belonging that is hard to find in a health club these days.
250 Cetronia Rd. Suite 100, Allentown | 610.973.1500 | steelfitnesspremier.com
Published as part of Faces of the Valley in the May 2022 edition of Lehigh Valley Style magazine.
