Prepare for something wonderful to happen when walking into Ross Plants & Flowers in Orefield or Allentown. There's something about the lush green and colorful displays that transforms everyday worries into calm. “Customers often comment that they love how they feel here,” says owner Monica Yurconic-Groff. “They want to stay for hours.”
And why not? Yurconic-Groff has taken the flower shop concept and made it into an experience. Customers may drop in for a fresh floral arrangement, to discuss wedding flowers, or peruse the perennials, vegetable plants and hanging baskets, but they never leave without wandering through the many nooks and crannies filled with flowers, plants and carefully curated gifts.
“Our passion for flowers and beautiful things here is contagious,” says Yurconic-Groff. “We offer the personal touch that is lost with larger businesses. Whether we are creating your beautiful wedding flowers or helping you design a planter full of annuals, we get to know you.” And that's another unexpected pleasure at Ross: first-time visitors may arrive as a customer, but they always leave a friend.
2704 PA Rte. 309, Orefield | 610.395.5193
7525 Tilghman St., Allentown | 610.391.1999
Published as part of Faces of the Valley in the May 2023 edition of Lehigh Valley Style magazine.
