Owner of For the Girls, Sandra Prothman expands her Easton offerings with a place where locals can shop clothing, accessories and more.
Sandra Prothman
Owner
Tell us about the decision to add a separate clothing boutique to your store For the Girls!
As a specialty bra fitter, my clients come to me with the desire to look and feel their best. Often, we would have conversations about fashion and clothing in the Lehigh Valley and we would lament the limited amount of clothing and shopping options available. So many of my friends and clients urged me to expand into clothing that it felt like the next “perfect fit.”
What was the renovation process like?
We took over the space in May and, after renovations and setup, we opened our doors in June. We expanded by opening the wall between our existing space and the space next door. The building is over 100 years old and had previously been one space, so it seemed like a wonderful time to bring it back to its entirety.
Tell us about the natural transition of including clothing in your offerings.
When we started offering clothing, we initially brought in a one-size smoother from Tina Stephens. So many of our clients were trying to find functional shapewear that accentuate their curves rather that squishing them, and those are just the ticket! Eventually, we were asked to solve other clothing dilemmas, especially for our clients returning to the work force after working from home. The one-size travel pants completely fit that bill, providing comfort as well as polish.
Tell us about your offerings!
I really wanted to bring in clothing that can be worn over and over, creating different looks depending on your mood—stylish, functional and timeless investment pieces that are unique and exclusive… not something you can grab just anywhere, but rather pieces that are as chic and individual as the wearer.
What are some of your favorite offerings?
I adore all of the brands we carry but I must confess I do have three favorite clothing lines I find myself being drawn to over and over. Joseph Ribkoff has beautiful and timeless fashion pieces that pair seamlessly together season after season. Their collections radiate glamour and polished precision. Tina Stephens' Tees by Tina is a wonderful Italian line that is perfect for travel as well as work. Her travel pants are a one-size-fits-most and have the comfort of a legging combined with the look of a polished pair of slacks making them extremely comfortable to wear. I also adore our Hammitt handbags. They are extremely functional and made with beautiful quality materials.
What other brands do you carry?
We carry French Dressing, Inoah, Vanite Couture, Bevy Flog, Zibi London, Powder UK, Cosabella, Commando, Tempo Paris, Lattelier, PJ Harlow and Elie of London, just to name a few. We are constantly searching for high quality, new unique brands that might not be accessible in the Valley.
Is there a particular item that just flies off the shelves?
Our Bevy Flog pants are addictive! They are super comfortable and stylish and they flatter every shape. They can take you from day to night with effortless style. Wear them casually with sneakers or dress them up with heels and feel confident, stylish and beautiful.
11 N. 2nd St., Easton | 610.467.4000 | forthegirlseaston.com
Published as "Get the Goods" in the November 2022 edition of Lehigh Valley Style magazine.
