Marco Calderon Photography
The craftsmanship and care that go into the non-alcoholic beverages at Tønic have resulted in a taste that some have deemed superior to their alcoholic counterparts. The complexity and depth of flavors are nothing short of impressive. Owners Jackie and Wilson Rueda (known locally for their café and cold-pressed juice bar, Green Vida) invite everyone to join them on an exciting journey and experience the new era of drinking at Tønic.
Tell us about the journey to opening Tønic by Green Vida!
Our journey began with a personal quest for better health and enjoyment. I've always been sensitive to alcohol, and while I loved a good cocktail or glass of wine, migraines were an unfortunate side effect. Discovering the world of non-alcoholic spirits and wines was a game-changer. The first time we tried non-alcoholic wine and spirits, we were blown away. Wilson started crafting incredible cocktails that rivaled their alcoholic versions, and we knew we had to share this discovery. Tønic by Green Vida was born out of a passion for creating exceptional, sophisticated drinks that everyone can enjoy, without the downside of alcohol. “Enhance the ritual” is our motto, where we welcome you to a new era of drinking and mocktails are a thing of the past.
Tell us about the zero-proof bottle shop trend and the significance of being the Valley’s first!
The non-alcoholic movement isn't just a trend—it's a ground-breaking shift! While it's certainly gaining popularity now, we believe it's here to stay and becoming a lifestyle. Today’s consumers are savvy, prioritizing health without compromising on pleasure. They want drinks that are as sophisticated and enjoyable as their alcoholic counterparts. We're proud to be the Valley's first zero-proof bottle shop, offering a curated selection of high-quality non-alcoholic beverages that cater to these discerning tastes. At Tønic, we’re setting a new standard for what it means to enjoy a great drink, sans alcohol.
How does Tønic by Green Vida complement your existing business?
Tønic by Green Vida is a natural extension of our wellness-focused ethos. Green Vida has always been about nourishing the body and soul, and Tønic takes this a step further by offering a high-level range of non-alcoholic beverages. Whether you're enjoying a cold-pressed elixir from Green Vida or a zero-proof cocktail from Tønic, you’re choosing health, flavor and community. Together, they create a holistic experience that aligns perfectly with our commitment to wellness. We’re also excited to create beautiful NA cocktails (Tønics) with our cold-pressed juices at classes and events.
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Marco Calderon Photography
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Describe the overall vibe of the store/shopping experience for customers.
Stepping into our store feels like entering a new world. It resembles a liquor store but without the harsh lights and endless rows of bottles. Our shelves are filled with imported and domestic zero-proof libations that look like their alcoholic counterparts. We carefully select each product with intention. Our space is designed to inspire exploration and delight, with opportunities to learn and engage through cocktail classes, tastings and pop-up events. We want every visit to Tønic to be an experience, where you discover something new and exciting each time.
What can shoppers expect to find in store?
At Tønic, we’ve curated an exceptional selection of products, each with its own unique story. You’ll find replica-based spirits, botanical spirits, adaptogen spirits and drinks, mocktails, NA wine, wine alternatives, NA beer, bitters and CBD products. In addition to zero-proof spirits, we also sell barware and drinkware for your home bar or gifts.
What do you anticipate being some of the shop’s best sellers and/or customer favorites?
We're confident that The Pathfinder, a fermented and distilled hemp-based spirit, will be a hit. Its intense flavor and aromatic characteristics make it perfect on its own or as a spritz. Wilson's favorite is Kentucky 74 by Spiritless—a fantastic whiskey alternative for making a killer old fashioned. Our NA wine selection, featuring exquisite wines from Germany, Italy and domestic producers, is also expected to be very popular. Each product in our store has been chosen for its exceptional quality and flavor.
How has the shop been received by the community thus far?
The response has been overwhelmingly positive! The community is thrilled to have a place that caters to the sober, sober-curious and wellness-oriented. People are excited about our unique offerings and look forward to our community events. We've received so much appreciation for providing a sophisticated, alcohol-free alternative that still allows for socializing and enjoying great drinks.
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What do you love about the shop’s location in Easton?
We love being in the heart of Downtown Easton in a charming house built in 1880. The property has so much character and its central location makes it easily accessible. This space also houses our commercial kitchen for Green Vida, where we’ll be moving our juice operations. It's a perfect blend of historic charm and modern convenience, creating a unique atmosphere for our customers. It’s a fairly large space, and, when we are ready, we can grow into Phase 2: Tønic Bar and Tapas. We’re looking forward to when Tønic transforms into an intimate gathering space with zero-proof craft cocktails, adaptogenic drinks and delectable tapas.
Tell us about the jaguar in Tønic’s logo!
In the realm of the majestic, the jaguar reigns with undeniable strength, resilience and an aura of empowerment. These virtues are the essence of Tønic, where we celebrate the power of choice in an alcohol-free journey. A haven for the mindfully spirited, our space is a tribute to those who dare to embrace the elegance of conscious consumption.
106 N. 4th St., Easton | toniczeroproof.com
Published as “Get the Goods” in the October 2024 edition of Lehigh Valley Style magazine.
