Erika Berardinucci, owner of Bella Bridesmaids Allentown, realized that the Lehigh Valley needed a showroom that focused primarily on the bridal party. “At Bella Bridesmaids Allentown, we know that every bride has her own vision and each bridesmaid is unique. I want to give the bride the feeling, when she walks through our doors, that we will help her find that perfect dress for her bridesmaids.”
Berardinucci fell in love with all things wedding after she planned her own in 2015. “I knew that I wanted to tap into this industry, with still being able to be a mom, wife and my own boss.”
Bella Bridesmaids Allentown opened in November 2018, in the heart of downtown Allentown. The showroom is across the street from the beautifully restored Vault 634 and around the corner from the PPL Center.
Bella Bridesmaids has the largest collection of bridesmaid dresses from the world's leading designers in all of their Bella showrooms, from Jenny Yoo, Hayley Paige, Watters, Monique Lhuillier and many more. “What I love about Bella is the versatility in all of our designers, “says Berardinucci. “From lavish chiffon gowns, to convertible jumpsuits, to floor-length beaded gowns, our styles are ones that ladies truly love to wear again and again.”
Bella Bridesmaids allows brides and bridesmaids to experience their virtual showrooms across the country. First, the bride and a few of her bridesmaids attend the initial in-shop appointment. It is here that the small group will work directly with a stylist to determine the colors and styles they're looking for. After, the stylist will put together a virtual showroom, inviting the bride and bridesmaids to weigh in on the dresses. Essentially, everything the bride saw in the store that day, she will be able to access online, all in one place. Then, her bridesmaids can vote on their top dress of choice. The showroom keeps track of important dates, clocking in how many days the group has to select a dress and order it before the big day. It's that easy!
“With the way our generation shops, creating the virtualshowroom brings in that online feel,” says Berardinucci.“People want the virtual element and the in-store experience, and we believe it's the best way to bring the twotogether.” She and her team at Bella Bridesmaids Allentown are ready to help bring every bridal party's vision to life!
645 W. Hamilton St. Suite 105, Allentown | 484.221.9897 | bellabridesmaids.com
