Protecting What Matters


5910 Hamilton Blvd., Allentown | 610.770.6600 | yurconic.com

Photography by Nick Judy

A trip to The Yuronic Agency is a Lehigh Valley ritual. It’s where everyone goes for their driver’s license photo, to transfer a title or to buy insurance. This year, the iconic agency celebrates 50 years in business.

In 1969, founder John Yurconic Sr. was an insurance adjuster with two small children and another on the way when, seeing the success of the agencies he supported, he decided to strike out on his own. Twenty years later he hired his son, John T. Yurconic, to continue providing products and services to their growing customer base.

Today, the agency serves 10,000 clients in 12 locations across the Greater Lehigh Valley and beyond. It’s a one-stop shop for an insurance policy to cover almost anything, and it can all be done in person, on the phone or by email. Each year, more than 100,000 people take advantage of their vehicle registration and driver’s license services. No matter the need, The Yurconic Agency’s got it covered.