Zeroing in on a facial focal point we’d all like to have on fleek, Allison Guido offers eyebrow expertise as well as waxing and eyelash extensions at The Brow Society in Hellertown. From the latest in tasteful tattooing to lash and product tips, here’s the scoop from a local brow boss.
What drew you into the aesthetician business?
I think I’m like most girls, where the obsession began with makeup and really took off from there. I kind of fell into doing brows, and everyone seemed to really like what I was doing, so the passion just grew!
Who is your brow idol?
I really love Kelley Baker Brows. I even carry her line here in the salon. I think anyone can get engulfed watching her Instagram videos! She is literally the new It Girl when it comes to brows. She does everyone from the Kardashians to Ariana Grande to Zendaya.
What’s your favorite tool for at-home brow maintenance?
CLEAR GEL! Think of it like hair spray for your brow hairs. It really polishes the brow.
Any big brow no-no’s you’ve seen?
I’m still wondering what’s up with these crazy internet trends like braided brows and feather brows. It’s crazy!
What’s the future in eyebrow trends?
Microblading has gotten a lot of attention in recent years, especially in Europe and on the West Coast. It’s a semi-permanent tattoo, only penetrating the second layer of skin, done by hand with a tool that creates individual hair strokes, so it’s very different from the traditional brow tattoos you might picture. I’m very excited to offer microblading here at The Brow Society starting in January.
How do you determine the best brow shape when you look at a client’s face?
You can manipulate the shape some, but generally the shape you are born with is the shape that will complement your face most. Most commonly, people in the industry call it the golden ratio. You find where the brow should start, arch and end, and create a shape from there.
Mascara application tips/tricks?
Ditch the mascara and go for lash extensions. I think women nowadays are looking for any reason to shave a few minutes off of their morning routine. Extensions give you the length and volume while also giving a beautiful curl to the lash. You can’t go wrong waking up to already beautiful lashes!
766 Main St., Hellertown | 484.851.3322 | thebrowsociety.net
