Photo Courtesy Of Dolly's Dressing Room
Dolly’s Dressing Room opened its doors in Allentown on May 19, celebrating with a grand-opening ribbon cutting. Owner Rita Sharma has owned Dolly’s Boutique & Studio in Easton since 2018 and is excited to bring her business closer to home with a second location. “While we are in the pop-up phase with City Center Group, it feels right being at home, and I anticipate creating memories on Hamilton Street with families of the community for a long time!” she says. Dolly’s Dressing Room boasts a larger selection of formal wear, expanding from wedding dresses and quinceañera rentals to hosting book clubs and speakers. “I’ve always said I love making memories with the community and being a part of their most special life events,” says Sharma, noting that the memories made by this year’s prom customers have been more exciting than she ever expected. Offering various budgets and installment plans, Sharma encourages all to stop into Dolly’s Dressing Room to find special formal wear and witness the fashion from Allentown’s history. “We believe art and fashion coexist to keep a community flourishing and happy during momentous life happenings,” says Sharma. Named after her eldest daughter, Dolly Dashe, Sharma credits her family with helping her bring her dreams to life: “My mother and my daughter have been the creative and motivating forces behind the Dolly’s locations.”
645 Hamilton St. Suite 105, Allentown | 484.626.1395 | Instagram
Published as “Trending Now” in the August 2024 edition of Lehigh Valley Style magazine.
