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Photo courtesy of Gems & Joe
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Photo by Iris Lee Photography
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Photo by Iris Lee Photography
“Gems & Joe was created to start a legacy for our family,” share owners Jewel and Natalie Jones. After the seed was planted by the pair’s friend Pastor Joe Berrios, their connection to local coffee shops and the love they had for the coffee culture in Los Angeles grew. “It was a dream on hold coming out of the pandemic, but, honestly, perfect timing,” they say. “The revitalization of Downtown Allentown has arrived on our neighborhood block.” The name, they say, is a double entendre. “Gems is for Jewel, my name, and the collection of high-quality products we are providing and plan to provide,” shares Jewel. “Joe is for the coffee.” Count on Gems & Joe for specialty coffee, pastries, cold drinks and hemp-derived CBD products. Customers love all of the lattes, but the salted caramel variety has become a standout. This summer, enjoy outdoor seating as well as creative drinks and treats, collaborations, pop-ups and more.
1019 W. Hamilton St., Allentown | Instagram
Published as “Trending Now” in the July 2024 edition of Lehigh Valley Style magazine.