True running enthusiasts Chris Schmidt and Bill Ehritz opened Keystone Running Store in February. After receiving a degree in pedorthic foot management from Ball State University, and outfitting runners with new kicks for 30 years, Schmidt helped open the store to keep the Lehigh Valley running—literally!
The store is all about personalization. Following a unique three-step process, their expert team works with customers one-on-one to find their perfect fit. They’ll discuss the client’s goals, watch them walk barefoot and analyze the wear on their old running shoes. Keystone Running Store even has a treadmill in-store so shoppers can give their new shoes a test run! “It is important that folks get the proper shoes for their feet, whether they’re running, walking or just being all day,” Schmidt says. “We get a lot of customer referrals from local doctors because they trust us to fit the patients properly.”
Keystone Running Store organizes a weekly three-to-five-mile group run that shoppers can partake in for free. “[It] welcomes all levels of running so no one is left behind,” Schmidt says.
1042 Mill Creek Rd., Allentown | 484.387.1258 | facebook.com | keystonerunningstore.com
