When former coworkers and friends Ed Duborg and Tod Meixell needed a change in their lives and careers, they decided to learn about Amada Senior Care. They met with the founders and liked their business model for growing the company, which Duborg sums up as “clients above profitability.” Duborg, CEO, and Meixell, president, opened Amada Senior Care Lehigh Valley in August. “I enjoy being out and meeting clients, and the reward of seeing someone happy with the care we are providing,” says Duborg. Certified Nursing Assistants (CNAs) from Amada provide non-medical, in-home care such as dressing, cooking, transportation, errands and light housekeeping. Amada also offers in-home technology to give loved ones peace of mind that their family member is safe. CNAs can input information into the system for families to view online, and the information is then automatically uploaded to a smartphone app. Motion and pressure sensors can be installed to monitor a senior’s daily activities. Additionally, Amada educates seniors on programs offered for war veterans and helps seniors with independent living placement. Forbes and Entrepreneur magazines have ranked Amada Senior Care as a top franchise to own, and the Lehigh Valley location has received a top rating from the Home Care Standards Bureau. Amada not only has a positive impact on seniors, but has also been a great choice for Duborg and Meixell. “Number one, I feel good about what I do, and number two, I have control of my own destiny,” says Duborg.
5050 Tilghman St. Suite 115, Allentown | 484.268.1778 | amadalehighvalley.com
