Co-owner and director of communications and marketing for Lab Two Twelve, Amresse Farrow prides herself on being a creative professional with expertise in a variety of media markets—and she identified her dreams early on.
“I believe it was clear to myself and everyone around me that I would grow up to spend my time using communication as a guiding force in my career,” says Farrow. “Being a diverse and multi-dimensional person made me not want to limit myself but to become an expert in multiple fields, so I would have the flexibility and adaptability to make a difference anywhere.”
Farrow spent years working in politics and issue advocacy before experiencing her aha moment, which solidified her inevitably successful career. “I grew up an underrepresented woman of color in a white, male-dominated area and even at a young age I hoped there was more out there that would represent people like me,” she says, calling it the driving force in her desire to travel and learn more about the world. “When I was about 15, I was invited to the White House for a community leaders briefing and, in the same year, I attended the Women’s Leadership Summit and met Michelle Obama. Having the opportunity to represent my community and connect with so many brilliant minds over the years has made me realize that I wanted to spend my life communicating and fighting for a better community back home.”
Farrow brought her devout love for education and communications to her startup, Lab Two Twelve. Lab Two Twelve is a results-driven team that coordinates with community partners for content creation, video production, aerial drone work and digital media marketing. “Lab Two Twelve’s singular goal has always been to raise up artists, companies and brands, both locally and globally, on the pedestals they deserve to be on, so that they can continue to make their products. To that end, we hope each client we work with walks away uplifted and bolstered by the resources we provide,” says Farrow. “Education and communication are how we pave the way towards a more diverse and full community.”
