Lehigh-Valley-based photographer Marco Calderon is an expert at crafting the perfect shot. “I am inspired by the energy and motion of the Lehigh Valley, my adopted home for the past 13 years,” says Calderon.
As a commercial and lifestyle photographer, Calderon is happily living out his dream, but not without humble beginnings. “When I came to the U.S., I did not speak much English,” explains Calderon. “Needless to say, I felt a little out of place, and despite having a college degree in communications, I struggled to communicate with many of my new neighbors. My initial inability to speak with people actually helped me in finding my passion for photography. Where I could not necessarily communicate in words, I could communicate through images.”
And communicate he certainly has. Calderon’s work spans a large portfolio of various people, food, business owners and weddings. Currently, Calderon is pushing himself to improve his interior and exterior architectural photography skills. And while he thought it would be easier, Calderon is always eager to take on a new challenge.
For him, it’s the experience that his clients have that always takes center stage. “My clients or subjects should always remember that I am here to help,” says Calderon. “The basic idea is incredibly simple: selflessly help others, in particular your peers, to achieve their goals, and you’ll achieve your own goals, right alongside them. There are some important nuances to discover, but the fundamental concept is as simple as that. If they achieve their goals, I am consequently achieving mine.”
