Did you know that the name FD Market derives from FizlDizl, a term coined by Snoop Dogg? Read on for more interesting tidbits, as well as tips for leading a more sustainable life from this mother-daughter team!
Jaime & Jacquelyn Bassett
Co-Owners
What inspired you to open the shop? How has it been received by the community?
The shop reflects our shared love of the environment, good design and supporting our local community. It is a natural extension of our lifestyle and we are thankful we can make sustainability accessible to our community. Our store has been well received by the community, and we are seeing a growing number of people become interested in living a more sustainable lifestyle.
Talk a little bit about your passion for sustainable living.
We have always believed in being good stewards of the resources that we have been given. We strive to protect our environment so future generations can have clean water and reliable food sources. Being conscious of our consumption, we can limit our waste to keep our planet healthy for years to come.
What would be your advice to readers looking to lead more sustainable lifestyles?
We always recommend that people pick one area of their life and start there. Your kitchen or bathroom is a great place to start! As you use up a product you already have, replace it with a more sustainable alternative. For example, when you finish your plastic bottle of shampoo, replace it with a package-free shampoo bar. Many people think sustainability is all or nothing. It’s not. You can make small changes one by one, and over time you will see a huge change.
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Where does the name “FD Market” come from?
FD Market, part of our family’s brand of businesses, is derived from the phrase FizlDizl. Jaime owns FD Design, and once we decided to open the storefront in conjunction with her design business, we decided it would be a “market” of sorts. We have another FD business in the making that will be launched later this year as well. The term FizlDizl was coined by Snoop Dogg, and, when the kids were small, just a fun catchy phrase we thought was funny. On a whim one day we searched to see if the web domain was available and bought it—we knew we would use it one day but weren’t sure how. Several years later, the FD brands were born (FizlDizl being one) as a family and food blog highlighting generosity and giving back within our local communities.
Describe the aesthetic at FD Market.
Our store is a very calm and simple space. We wanted our store and products to reflect our minimalistic lifestyle, and feel that we achieved that. We always feel overwhelmed by crowded shelves in stores and wanted our customers to have a low-stress shopping experience.
Describe the vast array of offerings available at the shop. How often do your offerings change?
We carry a wide variety of products. From kitchen and cleaning, to personal care, to kid and baby, and décor. We aim to provide sustainable solutions for every aspect of your life. We have some staple products that we constantly carry (dish washing products, shampoo, etc.) but also change many of our products seasonally (candle scents, floral arrangements, etc.).
What is one item that is constantly flying off the shelves?
Our counter composters are super popular! Composting feels intimidating to many people, but our simple buckets that sit on your counter help to streamline the process. They are a great product for those who are just getting started with composting, or live in a small space.
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What are some products that readers may be surprised to learn that you carry?
We have a selection of bulk household products, a concept that is unfamiliar to many of our customers! We have dish soap, laundry detergent and other products in large bulk containers. Customers can then bring their own jar to fill with these products. This reduces unnecessary plastic waste and saves our customers money, as they are only paying for the product, not the packaging.
Tell us what you love about being located on Main Street in Emmaus!
We love the community that Main Street has to offer. Our neighbor businesses have been supportive and welcoming, and we have built some great relationships. There are great events in the triangle, our favorite being the Farmers’ Market on Sunday morning! We have a great community of “regulars” now, and love our close-knit community.
Tell us how your business had to adjust during COVID-19.
2020 threw our little baby business quite the curveball. Due to COVID-19 we had to close the doors to our shop only three short months after opening. This was incredibly difficult to weather as such a new, unestablished business. We shifted our focus to social media and online marketing, and over time our hard work paid off. We were able to stay afloat with online orders, from both our local community, and across the country. While we were able to adjust, we are so thankful to have our doors open again!
348 Main St., Emmaus | fdmarketco.com
