Shop sustainably while supporting an organization that seeks to raise awareness and reduce the stigma of mental illness. The Broad Resale Boutique offers a variety of styles, sizes and brands in the heart of Downtown Bethlehem.
Kate Fetzer
Owner
What initially inspired you to open The Broad Resale Boutique? The inspiration for the store came from looking at my own closet, actually. I was in the process of moving and realized just how much clothing and accessories I owned and was not wearing or had worn once or twice—many with tags. And then there was a section that I was saving for that mythical day I would wake up and be three sizes smaller. In speaking to other women about this, I found many similar stories. Coincidentally, my new apartment was above a retail space that became vacant a few months later. It was then that I started to think of a solution that would help us declutter and also help a nonprofit that I'm passionate about. The idea evolved from there, and with a lot of encouragement, help, support and great ideas from friends and family, The Broad opened on November 9, 2019.
What’s the overall vibe at the store like? Describe the shopping experience! The store has an overall cozy feel with eclectic décor. It was so much fun finding fixtures and display pieces on a very small budget. The shopping experience is a bit unique in that we are able to offer so many brands and sizes—and because the store is small, we know the inventory well. It's so great to be able to make recommendations that fit a woman's own style and to suggest one or two pieces that she wouldn't typically be drawn to.
Tell us about the variety of merchandise available. The Broad carries clothing, shoes, jewelry, handbags and accessories for women up to plus sizes. It's dependent on the dontions we receive, but some brands a customer would always find are Banana Republic, Loft, Gap, Michael Kors and Forever 21. We often have Coach, UGGs, Sperry, Aéropostale and Levi’s. Our athleisure section is popular as well—especially the authentic graphic tees.
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Talk a little bit about your partnership with NAMI Lehigh Valley and your desire to support mental health education and awareness. I have had the most amazing experiences during the four years that I've been involved with NAMI Lehigh Valley. Teaching educational courses and sharing my own struggles with past depression in the community has been invaluable to my mental health. The resources that are available through the organization are so valuable and all classes and support groups are offered free of charge to those living with a diagnosis and their loved ones. Any amount I can donate makes me feel good knowing how much it can help another.
Mental health is top of mind right now. Talk a little bit about that. As we are all trying to navigate the uncertainty and enormous changes brought about by this pandemic, mental health is more relevant than ever. I'm hearing from so many members of our community that are experiencing symptoms of anxiety and depression for the first time in their lives. Fortunately, there is a wealth of information regarding coping skills available these days. And though we have a long way to go, stigma loses a bit of power every time someone seeks help.
Explain the importance of shopping responsibly. Adding thrift shopping as an option when purchasing clothing is the most effective and easiest way to shop sustainably. The items have already been produced and require no additional resources. Gently worn clothing shopping can also be lots of fun. I've had several customers who have found that perfect piece of clothing that they haven't been able to find elsewhere. Additionally, a percentage of sales is benefiting the community's mental health—so many reasons to feel good while looking good.
What do you love most about being in Bethlehem? What are you excited for this holiday season? As soon as I moved to Bethlehem in 2005, it felt like home. I think we have the unique benefit of living in a community that has all of the conveniences and culture of a city while still somehow maintaining the charm and warmth of a smaller town. I could not be more excited for the holiday season for a few reasons. With respect to my business, it will be the second holiday season but the first full fall/winter. It's still very new and exciting for me. The other main reason is, well, it's Bethlehem and we know how to live up to the Christmas City name.
727 W. Broad St., Bethlehem | 484.898.8018 | @thebroadresale
