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The London Shop in Easton is a menswear gem worth discovering. Spacious in masculine hues and antique touches, it embodies an old-school attention toatmosphere and solicitude. “Service” has practically become a meaningless buzzword, but for owner Michael Cusano, providing good service to customers who want to dress impeccably is as authentic a concept as a well-tailored suit.
What’s your philosophy when it comes to men’s fashion?
Offering the best product, with the best service, and showing the customer satisfaction.
How do you choose your labels?
We’re a classic store, so the clothing we handle is iconic, traditional pieces: navy blue, charcoal, with a very fine cut and tailoring to them. We coordinate them with outstanding accessories that make them pop. Our suits and neckwear are well made in the United States, Canada and Italy. Every season the stock changes, from the spring/summer collection to the fall/winter.
What are your customers looking for?
When our customers want something really extra special, they know the quality and service is going to be right. We know our customers personally. It’s a comfort zone when they come in here—like goingto a hairstylist you trust, you feel comfortable going back there. We have the time to spend with them, and the same folks are always in the store, so if you have a problem, you’re not going to end up saying, “That’s not the guy who sold it to me.”
Who founded the shop?
My father, Andrew Cusano, started the business in 1939. Prior to opening that, he owned Strongwear Pants factory in Easton. After I graduated college in 1964, I came to work with my dad.
How does your menswear compare to the stuff in department stores?
It’s a whole lot better. It’s better merchandise, number one. Department stores don’t have our quality, and they don’t have our service. By the time you go through three of them, you don’t know which one you’re in—they’re all the same. Everything in The London Shop is pinpointed to our customers’ taste. Merchandise says something.
Who makes a perfect customer for The London Shop?
A person that cares about his appearance, who appreciates quality and service and wants to get good value for his money. Everybody is the same; you want to feel good about how you spent your money. You’re never going to be disappointed, and it’s perfect for a special occasion when you really want to look sharp.
Can you tell me about how you got into this business?
I was selling clothes when I was ten years old. I liked it, and, fortunately, it liked me back. I went to Rider University in Trenton for business. I knew I wanted to do this. It’s a high when you go to a fine restaurant; you treat yourself, you say, “I want to get myself some new shoes or a new pocketbook.” You work hard for this, so it’s a good time—buying fine clothes is a good time. We catch people on a high note.
What do you stock that would make a good Valentine’s Day gift?
We carry probably 2,000 ties. If you’re in love with a man, he’s going to cherish whatever you give him.
339 Northampton St., Easton
610.258.0161 | thelondonshopofeaston.com
