“If you look at the space now, it is totally unrecognizable from the space we once had,” says Evan Howard, owner of Forward Thinking Fitness (FTF). Howard’s love for concerts inspired his recent renovations, which he says give members a euphoric and therapeutic experience that’s great for the mind and body. The elevated atmosphere features a lighting system linked to DJ-curated playlists and a color-coded heart rate monitor system. “Every day is a different workout,” says Howard. “Different music, different light show, different recommended heart rate zones.” Howard calls it the first club of its kind, and he’s excited to be establishing new standards in the region. FTF also has a new yoga studio, BeWell, right next door. BeWell focuses on mobility and recovery, which Howard says are key to one’s training process.
6750 Iroquois Trl. Suite 12, Allentown | 610.395.9595 | trainftf.com
