Left to right: Katie Santana, Cíara Purcell,Madison McCormac, Sara Viteri, Dylan Sweeney, Ethan Arner, Abby Mutschler, Dakota Reinike, Ashley Russo, Krysta Gunderman, Stephanie Mettler
Ashley Russo founded ASR Media 10 years ago. Flash forward to 2023 and the company is better than ever, having created thousands of videos, produced hundreds of television episodes, been awarded five Emmys® and reached tens of millions of folks online.
During its humble beginning as the production team behind The PEAK TV, supported in part by St. Luke’s University Health Network, Ashley recognized the need for quality, meaningful storytelling and began building relationships with others who believed in the power of video. With the help of now
Vice President of Production & Operations Katie Santana, their formidable passion built the medium into a Lehigh Valley cornerstone.
The Bethlehem-native production company offers premier corporate and nonprofit overviews, exciting event coverage, compelling testimonials, engaging commercials, sleek motion graphics and stunning drone footage services to 150 nationwide clients and counting. Eleven creative professionals from project manager to the eight-person production crew, including a director of photography, three editors and two producers, bring stories to life each day.
Area nonprofits hold a special place in the hearts of the ASR team, and they regularly work and volunteer with partners like the Volunteer Center of the Lehigh Valley, Habitat for Humanity of the Lehigh Valley, and United Way of the Greater Lehigh Valley. The ASR team continues to fine-tune its skills and is ready to meet the challenges of new clients and conceptualize fresh opportunities for existing customers. To learn how ASR can transform an organization, visit asrmediaproductions.com.
190 Brodhead Rd. Suite 302, Bethlehem | 908.216.6100 | asrmediaproductions.com
Published as part of Faces of the Valley in the May 2023 edition of Lehigh Valley Style magazine.
