“Local Business” is a magical phrase in modern marketing, a pair of words imbued with right-neighborly notions of civic participation, do-it-yourself determination, community reinvestment and—to borrow an age-old metaphor—rising tides that lift all boats.
It’s both a feel-good concept and a sharp counterpoint to our increasingly digital and frustratingly disconnected times: the idea that you can meet, interact with and actually get to know the people who own and operate the various retail shops, professional services and creative and commercial enterprises that call the Lehigh Valley home. Because it’s their home, too.
Now in its fifth year, Faces of the Valley once again shines a much-needed spotlight on the men and women—some born and raised here, some lately transplanted—who have made it their mission to both cultivate their businesses and to support their local communities through thick and thin. Read on and get to know them a little better.
PHOTOGRAPHY BY ANDREW TOMASINO